Phase One: Publishers will be able to order small runs for use at conventions, or really any other reason they might need a limited set of printed books for. This is already up and running on a “test case” basis with some of our publishers, and will be fully implemented within a few more weeks.
Phase Two: Customers will be able to select printed versions of books they purchase from us, to be directly shipped to them. This will be a strictly opt-in system for publishers; some will choose to open their entire catalog to it, some will choose only to make “out of print” older products available, and some may not opt in for these sales at all. We hope to have Phase Two active by year’s end, perhaps even for holiday sales. It may not be until early 2010 before we can get a full launch of this, though.
Phases Three and Four get into some options we intend to launch to get books into retail stores. We’ve already spoken at length with many principles and potential partners and have agreements to move forward in ways we feel will be very beneficial to all concerned. These elements won’t be in play until sometime (probably late First Quarter or early Second Quarter) of 2010.